With more than 20 years of international corporate leadership experience, Lawrence Federman is passionate about helping Western companies succeed in China. He currently serves as Founder & CEO of Asiadvisers, a service that creates bespoke teams of professionals helping American businesses grow in Asia. Lawrence leads the team responsible for connecting with clients to develop market entry strategies, improve existing operations and solve complex performance problems. Federman’s professional specialties include global expansion/launch, as well as product introduction and new market entry.
He has advanced knowledge and experience with media planning and research, as well as sales, marketing and organizational development. Lawrence’s deep understanding of international markets truly sets him apart and informs his keen ability to tell a company’s story in ways that speak to partners and customers on an international scale.
Prior to launching Asiadvisers, Lawrence Federman held executive positions within various companies operating in the Asian marketplace. While working as Managing Director for Telmar, he played an instrumental role establishing an Asia Pacific office—a career-defining experience that helped shape his understanding of business operations outside of the United States. Lawrence went on to establish a wholly foreign-owned enterprise in Shanghai. And during his time with Neilsen and CSM Media research, he drove digital business development in China while forging strong relationships with international media agencies, Chinese Internet providers, TV networks and more. With every new project, he continues to build a reputation for success driving new business in other parts of the world, as well.
Lawrence Federman was born and raised in New York City. He currently resides in Brooklyn New York and is fluent in Chinese, intermediate level (HSK4). Lawrence holds a B.S. from Roger Williams University. When he’s not working, he enjoys traveling, photography and hiking.
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